YNAP needed a global employer brand. One that could unite thousands of employees across different markets, disciplines and cultures around a shared sense of purpose.

We called it FABRIC.

The idea was inspired by a simple truth. Just like the world's finest fabrics are made from individual threads, YNAP is built by people. Different skills, different perspectives and different experiences woven together to create something stronger.

To bring the idea to life, we partnered with illustrator Pol Solà to create a unique digital fabric that became the foundation of the brand. A living visual system made up of interconnected shapes, colours and patterns that could flex and evolve across every touchpoint.

The fabric symbolised the collective strength of the people who make YNAP what it is.

The result was a distinctive employer brand that gave a global workforce a shared identity while celebrating the individuality of every employee.