EVC came to us for a complete rebrand. They needed everything — a new name, a new identity and a new way of telling their story.

We created ROAM. A name built around freedom and confidence. Perfect for a brand that enables EV drivers to travel wherever they want, without the worry of being stranded with a flat battery.

We developed the brand language and visual identity around the ROAM Swoosh — a simple graphic designed to carry multiple meanings.

Part charger. Part map route. Part lifeline.

A visual expression of the role ROAM plays in helping thousands of drivers move freely across the country, connecting them to the power they need, whenever and wherever they need it.